Product strategy with judgment and clarity.

I help teams adopt product model best practice: clear outcomes, explicit trade-offs, and a roadmap that delivery can execute.

Judgment, Clarity, Product Strategy.

Selected outcomes
Case studies

Strategic diagnostic: product model reset

Context: A founder-led SaaS business had strong traction, but product decision-making and delivery were reactive. Platform constraints limited what was feasible in the short term.

  • Ran a diagnostic across six dimensions: strategy, delivery rhythm, product discipline, structure/delegation, architecture practices, and customer insight.
  • Converted findings into product model changes: clearer outcomes, discovery expectations, decision rights, and a minimum delivery cadence.
  • Applied a two-horizon approach with explicit trade-offs, constraints, and decision gates to guide sequencing and modernisation.

Result: clearer priorities, clearer decision rights, and a decision-ready set of trade-offs the team could use to sequence delivery and modernisation.

Payments web checkout: shipped and scaled from day one

Context: Built and launched a production-ready web checkout capability within a regulated fintech environment.

  • Defined scope and success metrics before build.
  • Coordinated delivery across product, engineering, and commercial stakeholders.
  • Launched and iterated based on live transaction data.

Result: €2m+ processed monthly from launch.

Engagements

Product model diagnostic (1–2 weeks)

You get a clear view of what is blocking progress, a prioritised action list, and decision-ready options aligned to current capacity.

Strategy sprint (3–6 weeks)

You get an outcome-led roadmap, explicit trade-offs, and the minimum product cadence needed to execute.

Fractional product leadership (ongoing)

You get steady decision cadence, stakeholder alignment, and delivery clarity without adding a full-time headcount.

Contact

Book a short call if you want a second set of eyes on your product priorities, trade-offs, and operating model.

Or email a one-paragraph problem statement. I will reply with the first three questions I would use to frame the decision.